Insight Discovery specialises in gathering market intelligence designed to give your business a competitive edge.
Through our research, you will have a better understanding of your employees and customers, as well as information about your competitors and prevailing market trends. Our objectivity and independence means that employees and customers are more likely to respond to our queries.
We manage the research process and guarantee confidentiality from beginning to end; developing the questionnaire, conducting the research, analysing the data and presenting the findings to you in a user-friendly report. Our research includes an action plan and recommendations for its implementation.
Our clients are from both the private and public sectors. They include large family owned conglomerates, government institutions, financial services companies, oil companies and a wide variety of small to medium sized businesses.
Insight Discovery is privately owned and has its head office in Dubai. It is backed by 8 influential investors who are all based in the Middle East.
ESOMAR
Sonja Gehlsen, a Director of Insight Discovery, is a member of ESOMAR, the world’s organisation for enabling better research in to markets, consumers and societies
For businesses to survive or even prosper from this current economic crisis it’s essential to stay tuned in to your employees and customers. Market research is an invaluable management tool for these challenging times.
Insight Discovery offers a niche array of market research methodologies for companies to gain invaluable insight into both their employees as well as their customers.
Our surveys can be conducted online, through paper questionnaires, CATI (telephone based), or face-to-face. Our surveys can also be conducted in numerous languages, from English, Arabic to Urdu, Tagalog or Russian.
INSIGHT EMPLOYEE DISCOVERY
Understand and develop employees
INSIGHT CUSTOMER DISCOVERY
Understand and retain customers
INSIGHT MARKET INTELLIGENCE
Be informed of your market
INSIGHT EMPLOYEE DISCOVERY
Understand and develop employees
To better understand your employees and to address their concerns by taking action is the key to a successful organisation.
Insight Discovery, experts in conducting Employee Engagement surveys across the region, has redefined the role of research for many companies. Measuring your employee’s attitudes and opinions is an integral part to an organisation’s morale, employee retention, work quality and productivity. Depending on requirement, each survey is tailor-made: from a full-scale survey, a pulse survey or a 360 degree feedback survey, Insight Employee Discovery is adaptable to its customers needs and requirements.
INSIGHT CUSTOMER DISCOVERY
Understand and retain customers
To understand your customers, their likes and dislikes about your product/brands/business is essential to ensure you meet their requirements, and therefore their loyalty.
Customer satisfaction is essential to business success. And accurately measuring customer satisfaction levels is critical to any business. With customers having more choices and more information at their disposal, timely and accurate customer research can enable your business to better understand customers. It also allows you to better evaluate existing and planned marketing and communications activities.
INSIGHT MARKET INTELLIGENCE
Be informed of your market
Insight Market Intelligence provides bespoke reports for companies wishing to conduct business in the Middle East. Current projects include:
One of the original founders, Nigel has extensive experience in the financial services industry. He had great success leading BNY Mellon’s entry to the region in 2001 and subsequently as Head of Thames River Capital in the Middle East. Over the past eight years he has established offices regulated by both the Central Bank of Bahrain and the DFSA in Dubai. Nigel is a high profile member of the GCC’s financial services industry
Nigel has a Diploma in Management Studies from Oxford Brookes University
Contact Nigel: sillitoe@insight-discovery.com
One of Insight Discovery's original investors, Richard built his reputation in Dubai as one of the city's leading financial journalists. Over the past decade he's covered the region for the finest names in global journalism, including The Financial Times, The Economist and Reuters. Now a successful broadcaster, he presents The Business Tonight radio show in Dubai. He's also a sought-after TV producer, public speaker and media consultant.
Richard holds an undergraduate degree in history from the University of Hull, and gained his postgraduate degree in economics from the University of London.
Prior to joining Insight Discovery, Sonja was UAE Country Director for Oxford Business Group, a UK-based research and publishing group. She has also worked as a Consultant with a global media consulting company where she worked on-location in Mexico, Ivory Coast, Senegal, Ghana, Hungary, Russia, Jamaica and Venezuela.
Sonja holds an undergraduate degree in economics from the University of Cologne and has attended various courses at the Market Research Society in London
Steve is CEO of Gulf Finance, a boutique finance company focused on Lending money to small and medium sized enterprises. He was previously with Lloyds TSB in Dubai, where he was Chief Operating Officer and a member of the Board
During his four years with Lloyds TSB in Dubai, Steve grew the consumer banking business in the Middle East from a single office to a multi-branch operation that is a highly profitable, well-respected component of the Lloyds TSB Group. Prior to this Steve was with the Lloyds TSB Group in the UK
Active in the British Business Group, Steve is a former Director of Business Development for this Dubai based association
Stephanie has more than 10 years experience in the field of accountancy, internal control and consulting for locals as well as multinational companies. After working for Deloitte, one of the biggest companies in the field of consulting and auditing, Stephanie was head of the Finance department for SPI+, the economic development agency for the province of Liege in Belgium.
Stephanie holds a degree in Business Administration from the University of Liege in Belgium and a Post-graduate degree from the University of Aachen in Germany and is an Associate of the Chartered Institute of Accountants and Fiscalists in Belgium
Contact Stephanie: graf@insight-discovery.com
Having worked in London, Sydney and Dubai, Fatemah has invaluable experience in managing businesses across diverse cultural environments and possesses an excellent understanding of different cultures and customs. Her background is in business development across a number of business sectors
Fatemah holds a BA honours in Business and Media from Kingston University
Email address- din@insight-discovery.com
Richard Coates,Davos Consulting Group, has developed and managed a consulting business, Human Resource Partnership, based in the UK and Bahrain over a period of 12 years, as well as working at British Airways and Mercer
Richard has a MA in Politics Philosophy and Economics, Oxford University, B.Litt in Industrial Relations, Oxford University Chartered Fellow of Chartered Institute of Personnel & Development (CIPD)
Louisa Coates, Davos Consulting Group, started her career with Hewlett-Packard, where she managed the recruitment, induction and training programmes for a manufacturing and R&D operation in the UK. She moved into HR consultancy in 1988, becoming a director of London and Bahrain-based Human Resource Partnership. She joined Mercer in 2001as Head of Assessment and Development (consulting) in the UK, then became qualified as a coach in London. Louisa moved to Dubai in 2004 where she focuses on executive leadership, assessment and development
Louisa has a BSc and MSc in Strategic Management from Bristol University, a Diploma in Coaching and is qualified as a Level A and B Occupational Testing practitioner, MBTI Step I and II and NLP Practitioner.
Paul Gebara, has over 22 years of consulting experience. Prior to establishing his own consultancy, he was the marketing director for the largest division of an international Holding Group in Abu Dhabi. He has also established the UAE branch of a major (top3) global research company and was responsible for the market research and feasibility studies for over 200 projects throughout the Middle East. Paul has served as marketing and a research advisor for various industries, such as publishing, industrial commodities, market and demand evaluation, banking, and FMCG.
Paul has a Masters Degree in Operational Research (with Marketing) from Lancaster University
Abraaj Capital
Challenge:
Abraaj today is among the leading private equity investments firms in the region and currently employs over 140 professionals. As the company is set to grow further and a new HR division has recently been established to focus on human capital development, Abraaj needed to develop a systematic way of collecting constructive feedback from its employees.
Solution:
Menu Discovery designed and managed Abraaj's first employee opinion research project. The objective was to:
Methodology:
The research was conducted online using Abraaj's employee database. Individual responses were kept anonymous to extract open and honest comments from employees. We identified 7 key areas of questioning and the questionnaire comprised 110 questions in total.
Result:
We achieved a 90% response rate from Abraaj's employees from their 2008 survey (100% from their 2009 survey). Based on the survey results we could create an action plan to further engage Abraaj's workforce in developing the business, increasing retention and improving the bottom line. The survey will be conducted yearly for comparative analysis to follow-up on survey results and continuously develop the corporate climate for our client to maintain a competitive edge.
Petroleum Development Oman (PDO)
Challenge:
PDO is Oman's leading energy company employing about 5,000 professionals who contribute to the production of 90% of Oman's crude oil and nearly all of its natural gas.
It has been observed over the past years that efficient internal communications play a major role in keeping employees motivated and engaged as staff feel that their opinions are valued. With the aim to further optimize internal communications, PDO decided to run a workshop to set up a more sophisticated internal communications system.
Solution:
Prior to the workshop, PDO decided to conduct an employee opinion survey measuring how professionals feel about the current communications system. Although PDO used to run employee opinion surveys internally, this time the survey was administered by Menu Discovery with the objective to take a more systematic approach providing in-depths, company and sector related results targeting the greatest opportunities for organizational improvement in the field of communications. The objective of this survey was to provide insights to PDO's leadership team on how their employees feel about communication related issues to help define future communications strategies.
Methodology:
All PDO employees throughout Oman were invited to respond to the short online survey that consisted of 25 questions related to PDO's communications system. Areas of questioning covered:
* General communications effectiveness
* Communications modes
* Communications priorities
* Read internal publications & language preferences
Result:
64% of PDO's workforce responded to this survey, which was considerable given the limited Internet connectivity of most employees. The Menu Discovery Team presented the survey results to the Board of Directors and proposed a concrete action plan for PDO's future communications strategy based on their employee's feedback. PDO used the collected data in a more in-depths workshop to refine the communications strategy.
(PDO testimonial from existing Menu website is missing, we should add this to the testimonial window where the casestudies appear)
(Some of the testimonials in the section mention Menu Discovery, should be changed to Insight Discovery eg testimonials from Abraaj and ITQAN (twice in this testimonial)
(Instead of having to click next to see another testimonial we would like all the testimonials to appear at the same time)
"The survey was conducted in a prompt and efficient manner. The feedback was well presented, relevant and easily understood across our management group - we will be acting on the results of the survey"
Jim White, CEO of ADBIC
"The Insight Discovery team is very professional, flexible and responsive – the survey is easy to complete and generates relevant results!"
Arif Naqvi, CEO of Abraaj Capital
"The survey result report was very comprehensive and covers all aspects of employment."
Anwar Yabroudi, Logistics & Resources Manager of Dubai Contracting Company
"I am very satisfied and pleased with the kind of services I received from Insight Discovery. Staff at Insight Discovery are friendly and helpful and provided timely and continued follow up. Reports are clear and easy to understand and the results are a real eye opener that lends value to the people development project."
Feras Al Jabi, General Manager of ITQAN (Al Bawardi Group of Enterprises)
"The survey result report was very comprehensive and covers all aspects of employment."
Anwar Yabroudi, Logistics & Resources Manager of Dubai Contracting Company
"Menu Discovery quickly set up an on-line survey that enabled us to learn what 2,000 or so of our staff think – all for a competitive price."
Abdul-Amir A. Hussein Al-Ajmi, External Affairs & Communications Manager (Petroleum Development Oman (PDO))
You can contact us at
Tel: +971 (0)4 3117416
Fax: +971 (0)4 3228860
Postal address: P O Box 62425, Dubai, UAE
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