Inisght Discovery

Case Studies

Leading Private Equity Firm
Challenge
A leading private equity firm in the Middle East, North Africa and South Asia currently employs over 140 professionals. As the company is set to grow further and a new HR division has recently been established to focus on human capital development, the firm needed to develop a systematic way of collecting constructive feedback from its employees.

Solution
Insight Discovery designed and managed the private equity firm's first employee opinion research project. The objective was to:

  • contribute to the business' Human Capital Development Strategy
  • assess overall employee engagement and satisfaction levels
  • provide an insight into credibility and effectiveness of the leadership team
  • identify key areas of improvement across the business in order to improve employee motivation and retention.

Methodology
The research was conducted online using their own employee database. Individual responses were kept anonymous to extract open and honest comments from employees. We identified 7 key areas of questioning and the questionnaire comprised 110 questions in total.

Result
We achieved a 100% response rate from employees in the 2009 survey (90% in the 2008 survey). Based on the survey results we could create an action plan to further engage the firm's workforce in developing the business, increasing retention and improving the bottom line. The survey will be conducted yearly for comparative analysis to follow-up on survey results and continuously develop the corporate climate for our client to maintain a competitive edge.

 

Hotel Loyalty Programme Study
Challenge
A well known hotel chain which runs a successful loyalty and reward programme retained Insight Discovery to gauge an understanding of their loyalty and recognition scheme amongst 3 different member groups. The challenge was to assess and find new ways to recognise and reward their most valued members.

Methodology
The research was conducted online in English with 15,000 email invitations sent to their most loyal members of their programme. During the pre-survey workshop, a tailor-made questionnaire was developed to produce quantitative data/research on the key measurements of the study such as awareness, usage, perceived performance and future expectations. In addition, a number of concepts were tested to evaluate the members preferences amongst different types of rewards.

Result
The required sample size was achieved within 5 days resulting in the early closure of the survey, and the presentation of the results in a shorter time period. As with all Insight Discovery customer surveys, the survey incentivised members to participate by offering a donation to charity for each completed survey. UNICEF was selected as the charity, due to its close relationship to the Haiti earthquake disaster, which was topical during the survey period.

 

 

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