Services

Introduction
Insight Discovery offers a niche array of market research methodologies for companies to gain invaluable insight into both their employees as well as their customers.

Our surveys can be conducted online, through paper questionnaires, CATI (telephone based), or face-to-face. Our surveys can also be conducted in numerous languages, from English, Arabic, Tagalog or Russian.

Insight Employee Discovery
Understand and develop employees
To better understand your employees and to address their concerns by taking action is the key to a successful organisation.

Insight Discovery, experts in conducting Employee Engagement surveys across the region, has redefined the role of research for many companies. Measuring your employee’s attitudes and opinions is an integral part to an organisation’s morale, employee retention, work quality and productivity. Depending on requirement, each survey is tailor-made: from a full-scale survey, a pulse survey or a 360 degree feedback survey, Insight Employee Discovery is adaptable to its customers' needs and requirements.

Insight Market Intelligence
Be informed of your market
Insight Market Intelligence provides bespoke reports for companies wishing to conduct business in the Middle East. Current projects include:

Determining market perception of a well-known UK-based asset management company among Middle East professional investors.
Providing an in-depth study into the various regional financial centres (Dubai, Qatar, Bahrain, Kuwait) for the planned Middle East expansion of a US-based bank.
Producing a report for a UK based hedge fund on prospective professional investors in the region who buy single strategy hedge funds.
Working with a London based financial services publisher to help organise an investment conference in Dubai.
Testing the appetite for a new investment product amongst pre-screened professional investors.

Insight Customer Discovery
Understand and retain customers
To understand your customers, their likes and dislikes about your product/brands/business is essential to ensure you meet their requirements, and therefore their loyalty.

Customer satisfaction is essential to business success. And accurately measuring customer satisfaction levels is critical to any business. With customers having more choices and more information at their disposal, timely and accurate customer research can enable your business to better understand customers. It also allows you to better evaluate existing and planned marketing and communications activities.

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